Lesson 4: Video Content
Video content is excellent in absolutely any niche. People love to watch videos because it’s the easiest way to consume content. As a content creator, it’s easy to make videos with the production and editing tools available today.
Types of Videos
If you’ve never made videos before and you’re considering doing so, you may be wondering what kind of videos you’d produce. There are many kinds of videos that you can make, including:
Demos and Tutorials – Show your audience how to do something.
- Brand Documentaries – An ‘about us’ video that highlights the story of your brand.
- Promotional Videos – Short videos that promote products or events.
- Product Demos – Videos that show your products in action.
- Case Studies and Testimonials – Videos that star your customers, telling the audience how your products or services helped them.
- Behind the Scenes – Take your audience behind the scenes in your company or industry.
- Webinar or Presentation – Present a webinar on video and post it online.
- Interview – Interview an expert in your niche or have yourself interviewed.
- Event Videos – Film footage of an event related to your business or of interest to your customers.
- Vlog – These are videos where a person is simply talking to the camera, a combination of a video and a blog.
Video Production Basics
Start off by defining the purpose of your video. Should it make a sale or just generate an inbound lead? Is its purpose to spread brand awareness or to educate your market? A video can demonstrate a new product or service. Some videos simply entertain. Define the purpose first and this will help you make other decisions about your video.
No matter what the purpose, your video should have a story. This doesn’t mean it has to be a mini-movie, but it needs the basic story elements. It has to move along a plot line, even if that plot is learning how to tie a necktie. Think in terms of story when writing your script (we’ll cover this more later).
Your videos should be short and only focus on one thing. If you’re offering a tutorial, for example, simply show how the activity is done and wrap it up. Don’t try to cover too much. If the video goes longer than about five minutes, break it up into two. Marketing studies have shown that short videos get more views.
When filming, be yourself, act naturally, and treat the camera as if it’s a friend you’re talking to. If you don’t have experience in front of a camera and it’s awkward, practice and you’ll get better. Run through the script and then play back the video. You’ll see areas where you can improve and tighten it up.
With the editing software available now, it’s very easy to edit and polish videos. You don’t have to publish your video as-is. If you made a mistake, you can cut it out. You can also take advantage of editing software features to make your videos more interesting and professional.
If you’re overwhelmed by the process of video production or you don’t want to devote the time necessary to it, consider investing in hiring a video producer. Someone who is more experienced and savvy with video may be able to knock out videos for you much faster than you could by yourself. If you just need a little editing done, you can even consider hiring someone from a place like Fiverr.com to do simple edits.
Distributing Your Videos
There are a number of places where you can publish your videos. It’s good to embed your videos on your website or blog, but you should also consider high traffic sites like YouTube and Vimeo. Don’t forget to share your videos on social media too. Video content is popular on most social media networks.
1.Select a type of video you would like to create, along with a topic from the list you identified earlier. You can also use the other content you’ve created so far (text, visual, audio) as the basis for our video.
2.If you don’t already have some video creation software, check out the free ones available, such as Jing for screen capture videos. Experiment a bit and take note of the features you like or need. Use your notes to help you choose a better video production program for the future.
3.Pick the software or platform you will use for the video you are going to create on your selected topic.
4.Write your video outline and/or script and produce your first video. Don’t worry if it’s not perfect the first time. You don’t have to publish it. However, it will show you where you need to improve.
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