“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success. But with time, energy, and determination you can get there.” ~ Darren Rowse, Founder, Pro Blogger
The idea of using psychology as a way to persuade customers to buy from you seems abhorrent to many people. They hate the idea that they might be manipulating customers. But much of that thinking stems from traditional tactics used by unethical advertisers. There are still those who think they can use secret tricks to get people to make a purchasing decision.
In reality, any ‘tricks’ used will hurt your business in the long run, and won’t build the type of lasting relationships that are the foundation of successful businesses. The truth is that psychology is just a science that helps you understand how your customers are thinking. When you can connect with your target market on a deeper, emotional level, you’ll be better able to reach them and help them.
Over the next few weeks I will be delving deeper into with articles relating to the Psychology of marketing, you’re going to learn a great deal about psychology and how it’s used in marketing. If you can understand what your customers are thinking at each stage of the buying process, then you can more successfully connect with them and provide them with the information they need.
Even more critically, you’ll learn how to use psychology in an ethical way. Objective information is helpful during the buying process, but if you have a good grasp of basic psychology, you can figure out how to effectively communicate how your product truly meets your target audience’s needs. When you can connect with your customers at an emotional level, you can grab their attention in a way that any dry, unemotional marketing can never achieve.
Over the course of the next few weeks you’ll be able to:
Recognize the importance of psychology in marketing and advertising
Explain Maslow’s hierarchy of needs and how it relates to marketing
Describe the customer’s decision-making process and how marketing tactics are used to meet needs at each step of the process
Select from a toolbox of proven, ethically sound psychological tactics that are commonly used to drive sales, brand, and meet the needs of customers
Identify relevant psychological tactics that can meet your own customers’ needs at each stage of the decision-making process
Plan your next steps to get started in implementing at least 3 tactics in your business
Your goal for this course should be to recognize a variety of different psychological principles that can be used to ethically influence customers to buy from you, and to identify tips and tactics for applying those principles in your own marketing.
As you go through the course, take note of this quote from Fast Company:
“Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.”
Stay Tuned look out for my next article: