Now that you have your essential content brand strategy laid out and some ideas as a springboard, you can start creating some content.
There are six types of content that every business needs to create as part of an effective content marketing strategy for your brand. You’ll work on creating one of each type in the six lessons.
Lesson 1: Text Content
Lesson 2: Visual Content
Lesson 3: Audio Content
Lesson 4: Video Content
Lesson 5: Interactive Content
Lesson 6: Stories
Lesson 1: Text Content
Text content can be in the form of articles, blog posts or social media updates. Most popular text content is of an informational, how-to nature and is geared toward helping people solve problems they’re facing.
The word ‘article’ makes the content sound big, involved, and complicated, like a news story or an article in a magazine, but most online articles are simple and short. Blog posts and articles are essentially the same. The only difference is that blog posts go on blogs.
Since most articles are of the how-to variety, they often lead the reader through a series of steps, like a short step-by-step guide. Take something your audience has to do and walk them through the process. An article may cover how to tie a tie, how to check your car’s oil, or how to set up solar panels.
Many of the articles you find online offer tips. Unlike steps, they can be in any order. These are tidbits of information from your expertise or research that make doing something easier, like cleaning tips, tips on setting up a Facebook account, or tips on getting your kids to listen.
Some articles offer basic information to inform people and help them make good purchasing decisions. For example, you might write an article on the different varieties of red wine, the basics of a golf swing, or how a hybrid engine works.
Lists make excellent content because they’re easy for you to write and easy for your audience to enjoy. Make a numbered list and include a little information on each list item. A list article might be something like the top ten best hiking spots in Arizona, six things you should never say or do on social media, or 38 uses of olive oil.
You can write short news articles that cover a current event related to your customers and your brand. To make it easy, you can simply share a story and write up a summary and your opinion of it. You don’t have to write a whole story from scratch.
Case Studies and Testimonials
Case studies show how someone has used your product or service by looking at a real-world example. A testimonial presents one customer’s point of view on your product, service, or brand. These make great content because they offer social proof.
A great way to create compelling content is to interview someone and have the interview transcribed. You can find an expert in your field or something else you think your audience would enjoy, or have someone interview you.
eBooks and Reports
If you have a big topic to discuss or several articles that can be bundled together, you can create an eBook or report. This is a PDF with a cover that includes text content. You can use it as a free giveaway as an incentive for signing up to your list, or you can sell it.
Writing Guidelines for Online Content
Online content should be written in a tone that’s casual and friendly, depending on your audience. Not everyone looking for information online is a big reader. The common recommendation is to keep your writing at a level that a junior high student would understand (about 14 years old). The most popular content uses a tone that sounds like a friendly email. Although content written for blogs and emails can be more casual, make sure it doesn’t have errors in spelling and grammar.
Each individual article you write should tackle only one topic and present a clear message. Make sure you stay on track. Don’t try to cover too much in one article. If you find yourself doing this, split it into two or more articles.
Readers generally skim the title and first paragraph before reading the rest, so make them catchy. In fact, your title is the most important part of any piece of content! It should give the reader an idea of what to expect from the content and draw them in. Articles should be broken up into small paragraphs with sub-headers wherever possible so that it’s easy for readers to skim.
Text Content for SEO
Text content is great for search engine optimization. It’s good to have a blog on your website so that you’re posting fresh content regularly. Your blog will help bring search engines and visitors to your site.
A great SEO strategy using text content is to make guest posts. This means posting articles or blog posts on other people’s sites. If the other site has a higher page rank than yours, you get a good backlink to your site from it. This increases your site’s value in the eyes of search engines.
Article directories like Ezine Articles have largely fallen out of favor with Google, but there are similar sites where you can post content with backlinks back to your site. Sites like Hubpages (sometimes called “Web 2.0”) have stricter guidelines for content, but can bring you traffic.
1.Select one of the topics from the list you identified earlier to use for a piece of text content.
2.Select one format of text content and create something based on the topic you identified.
3.Check your content to make sure it follows the guidelines discussed earlier, including a catchy title, readability, subtitles, one clear topic, and keywords for SEO.
If you missed my last post on content marketing check it out here:https://masteraffiliatetraining.com/create-your-content-brand-strategy
Hope this helps with your content marketing ideas. If you require further assistence with building your brand or website just click the link below.