Tag: content is king

What Is content Marketing

What Is content Marketing

Welcome Back.

This week we kick  off with our first post on the topic of content Marketing.  We endeavour to help you understand this topic and how important it will be for you and your online business moving forward. So let’s get right into it!

For businesses that leverage the power of the Internet in their marketing, which is basically most businesses today, content is all-important. Before your customers listen to your sales pitch or buy your products, they consume your content. Even major brands that have massive, loyal followings are investing their resources in content marketing. In fact, it is often the quality and relevance of their content that earned them their loyal following in the first place, even if they didn’t know what they were doing at the time!

So, what exactly is content marketing? Let’s define it first. You can find many definitions online, but here’s one from the Content Marketing Institute that sums up quite well what content marketing is about:

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

As the above quote says, the idea behind content marketing is to create and distribute content that engages your audience and leads them to take action.

Content is basically any kind of media online or offline. Content in a book is its many pages and the information contained there. A film’s content is the footage itself and the information it conveys. Content is no different when it comes to the Internet: it is the information you consume when you’re online.

We typically think of content as written, such as articles, blog posts, and reports. However, the definition is much broader than this. There is visual content in the form of photographs, images, infographics, graphs, and charts. Multimedia content includes videos, audios, interactive slideshows, and online presentations. Even social media posts such as Facebook updates and tweets are considered content. Online content is any kind of media distributed digitally on the Internet.

Content Is Not Promotional

There is a key difference between content and traditional marketing materials, and it’s essential that you grasp this difference, as it defines success or failure in content marketing. Content is not promotional. It isn’t like an advertisement that reaches out and grabs the customer, urging them to buy. Content marketing works in a much more subtle way.

Advertising legend David Ogilvy developed a high successful strategy of advertising under the radar. As consumers grew used to promotional messages, they began shutting them out. So he wrote ad copy disguised as editorials. These pieces read like news stories, informing the reader while also urging them to buy.

Today, we’re even more bombarded by marketing everywhere we go. The traditional approach to advertising doesn’t work anymore. Content marketing goes one step even further than Ogilvy’s cleverly disguised advertisements. It doesn’t try to promote or sell. Its only aim is to inform and help.

Your content informs, entertains, engages, helps, and/or answers the questions your customers have. All promotional or sales language is left out of it. The idea is that the customer will use and enjoy your content, which leads to building a relationship with them. Then, when they want what you have to offer, you’ll naturally be their first choice.

click here for the follow up article on content marketing

To Your Success




Content is king! Content +Promotion is KingPin!

Content is king! Content +Promotion is KingPin!

Content+ Promotion is Kingpin!

Dictionary definition for the term; “Kingpin”   “a person or thing that is essential to the success of an organization or operation”.

In the industry world of mechanics the kingpin is like a coupling for holding say the trailer to the truck. You probably have a better definition yourself but what I’m attempting to point out is the importance of coupling two things together and in our case were talking about coupling content and Promotion, and when the two are combined appropriatly do they produce the desired effect; Building community through providing great content!

Bloggers in the thousands come up with really great content only to make little to no money. It’s quite sad to think how much effort is put into producing all this great content for little returm on their efforts.

Why is this happening? Why are otherwise, very passionate and intelligent people failing to make a single dime off the internet?

It has very little to do with their level of intelligence or level of passion? It has everything to do with the fact they don’t have a working system? Let’s be clear. If you do not have a system for niche marketing and online income building plan then you’re planning the game wrong.  As the saying goes:

“If You Fail to Plan, You Plan to Fail!”

To really make it in this industry, you have to go beyond quality content. I know that this is shocking to many experienced marketers, Marketers who keep saying content is king. I’m not disputing that. I truly understand and appreciate how important content is. It plays a big role in your success. Nobody can dispute that. That’s not what I’m arguing. What I’m arguing is what you do with that content! Big difference!

You see, if you just focus on producing the very best content, it’s very tempting to fail to take the second step. What second step is that? Promotions. You have to promote your content. What’s the point of creating the very best piece of content in your niche only to let it lay there? If you don’t promote it, nobody’s going to see it.

This sounds awesome and everything but here’s the thing. When you’re promoting your content, you have to be intentional about it. The key to content that makes you money all day, every day, really boils down to community.

When people interact with your content and engage with it, you have a tremendous opportunity to build your niche community. That is the key. This is why you shouldn’t just create content for the sake of creating content. It may be based on the very best content available in your niche, but at the end of the day you have to build a community of followers.

You have to look at your content and ask yourself, “How can I engage with my readers so that they engage fully with this content and tell other people about my website?”, “How do I get people emotionally invested in what I’m doing?”, “How do I draw people in on a deep personal and emotional level so they feel they have a stake in my business?”. This is the key to your online business success. It all boils down to community.

If you look at your competitors and divide them between the mediocre, the failures and the successful ones, chances are, when you look at the successful brands in your niche, they actually have a thriving community of people who are emotionally invested in their content. You can do the same.

This is not rocket science. It doesn’t have to cost you thousands of dollars, all it costs you is time. Just have to reach the people who are actually reading your stuff. Itá all about creating actual relationships with them. It’s about getting them to want to come back for more great information again and again.  The content that you produce would then foster community.

Hope this helps you.

If you would like further support in building your very own online niche targeted business then click the link below.



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