Social media is the best way to engage your audience. It’s designed to be interactive and is a place where people connect with their favorite brands. Social media offers a great way to build brand loyalty.
Is Your Audience on Social Media?
Since virtually everyone in every demographic now uses social media, the answer to this question is probably yes. But it’s also a matter of determining which social media sites your audience uses. If your audience is made up of professionals or businesses, LinkedIn is probably a better social media site for reaching them than Pinterest. However, if your market is mostly under 25, sites like Instagram and Reddit are good choices.
You also need to consider the frequency of your audience’s social media use. People under 25 tend to be hyperactive social media users who check in many times a day and interact a great deal on social media. They also tend to move away from platforms as older generations get more active on those sites.
The age group for sites like Instagram keeps expanding, and Facebook is still a staple for many people. However, if you find that your audience isn’t using social media regularly, you’ll need to focus more on delivering content to them through email or other channels.
For each social media site you decide to use, it’s important to understand what type of content is popular there. Sites like Pinterest are geared more toward visual content. Twitter content has to be short; for example, quick and easy tips with images or links to content posted elsewhere. Long-form text content works best on your blog or as articles on LinkedIn or Medium.
Viral content is content that spreads like wildfire across the web because of people sharing it. This is especially common on social media, where it’s so easy to share content. Ultimately, your goal should be to create viral content. The only problem is that it’s difficult to plan this. Most content creators make viral content unwittingly. They post something and it just starts spreading.
However, there are a few things you can do to create content that’s likely to go viral. Viral content tends to be positive, uplifting and humorous. It is content that makes people feel good, so they naturally want to share it with others.
All viral content evokes emotions. These emotions don’t have to be positive. The Kony video (2012) is an excellent example of viral content that played on negative rather than positive emotions. It evoked outrage at the practice of using children as soldiers. It’s also had over 100 million views!
Take a minute to think about what kind of content by others that you share on social media. This can give you some ideas about what type of content is most likely to go viral. It’s the content that makes you think, “Other people need to see this.”
The best way to get ideas for viral content is to look at content that has actually gone viral, such as the Dove Real Beauty Sketches video. If one of your posts has gotten a great deal of social media interaction, try to figure out why. Look also at the content of others that is most shared on social media.
1.Find out what social media sites your customers or potential customers use. You should already have a list from your earlier research. Join these sites to get a feel for them and make a list of the pros and cons of using them to share your content.
2.Find ten examples of viral content in your market. One easy way to do this is to search your main keywords on a site like YouTube and look at which videos have an extremely high view count.
3.Try to determine what made them go viral. What emotions do they evoke in people? Why did people feel compelled to share them? Write your notes next to each of the 10 examples so that you can refer to them when creating your own content.
4.Now go back to the content you created before. Make notes on where you can improve that content to give it a higher chance of being shared and going viral.
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