• content marketing

    Gather Your Content Research for Your Business

    Now that you know your goals, you need to decide what kind of content to create. There are several ways to do this by researching online. The objective of this research is to discover what content your audience needs. You’re looking for content that helps your customers solve their problems or answer their questions. Online research shows you what they already like and crave so that you can offer more of it to them. Start by brainstorming. If you have employees, brainstorm as a group. Focus on your customers’ needs but also your company’s expertise and experience. In regular day-to-day interactions with your customers offline, how does your expertise help…

  • content marketing

    Why You Should Care about Content Marketing

    So, why should you care about content marketing? Is it even relevant to your business as a marketing strategy? Well, it isn’t just a passing fad. It’s how we primarily consume information now. The shift to content marketing is a response to the changing ways in which we get information in our society. In the old days, media channels were limited and big advertisers dominated. A consumer sat in front of the TV and, during commercial breaks, they had to endure whatever commercials were flashed before them. Today, all of our media is on demand. We can skip the commercials. Online, we can go straight to the website, video, or…

  • content marketing

    What Is content Marketing

    Welcome Back. This week we kick¬† off with our first post on the topic of content Marketing.¬† We endeavour to help you understand this topic and how important it will be for you and your online business moving forward. So let’s get right into it! For businesses that leverage the power of the Internet in their marketing, which is basically most businesses today, content is all-important. Before your customers listen to your sales pitch or buy your products, they consume your content. Even major brands that have massive, loyal followings are investing their resources in content marketing. In fact, it is often the quality and relevance of their content that…