• content marketing

    Lesson 2: Visual Content

    Visual Content It is true, especially online, that a picture is worth a thousand words. Visual content communicates quickly and directly. It can stir powerful emotions and make a real impact. Visual content is very popular online and is only growing in popularity. It’s also relatively easy to create. Visual content is especially good for social media, where the most shared content is visual. It’s also great for landing pages, advertisements, and mobile sites. Images can effectively communicate your brand to those who see them. Types of Visual Content Visual content can take many forms, including: Photographs Illustrations Infographics Memes Comics Slideshows     You can also create a combination…

  • content marketing

    The 6 Types of Content You Need to Create Now

    Now that you have your essential content brand strategy laid out and some ideas as a springboard, you can start creating some content. There are six types of content that every business needs to create as part of an effective content marketing strategy for your brand. You’ll work on creating one of each type in the six lessons. Lesson 1: Text Content Lesson 2: Visual Content Lesson 3: Audio Content Lesson 4: Video Content Lesson 5: Interactive Content Lesson 6: Stories Lesson 1: Text Content Text content can be in the form of articles, blog posts or social media updates. Most popular text content is of an informational, how-to nature…

  • content marketing

    Create Your Content Brand Strategy

    Your content brand strategy includes everything from your initial brand concept to your content ideas list. What you should start doing at this stage is document the essential parts of your strategy, so that you can share it with employees and content creators. This isn’t a highly detailed, lengthy document that no one will read. It should be easy to take in quickly and skim through, so people understand the essence of what you want to achieve with your content brand. Target Audience Anyone who creates your content needs to know your audience. They don’t need as detailed a profile as you might make for yourself, but they need a…