Category: content marketing

Social Media – Creating Viral Content

Social Media – Creating Viral Content

viral content and Social Media

Social media is the best way to engage your audience. It’s designed to be interactive and is a place where people connect with their favorite brands. Social media offers a great way to build brand loyalty.

Is Your Audience on Social Media?

Since virtually everyone in every demographic now uses social media, the answer to this question is probably yes. But it’s also a matter of determining which social media sites your audience uses. If your audience is made up of professionals or businesses, LinkedIn is probably a better social media site for reaching them than Pinterest. However, if your market is mostly under 25, sites like Instagram and Reddit are good choices.

You also need to consider the frequency of your audience’s social media use. People under 25 tend to be hyperactive social media users who check in many times a day and interact a great deal on social media. They also tend to move away from platforms as older generations get more active on those sites.

The age group for sites like Instagram keeps expanding, and Facebook is still a staple for many people. However, if you find that your audience isn’t using social media regularly, you’ll need to focus more on delivering content to them through email or other channels.

For each social media site you decide to use, it’s important to understand what type of content is popular there. Sites like Pinterest are geared more toward visual content. Twitter content has to be short; for example, quick and easy tips with images or links to content posted elsewhere. Long-form text content works best on your blog or as articles on LinkedIn or Medium.

Viral Content

Viral content is content that spreads like wildfire across the web because of people sharing it. This is especially common on social media, where it’s so easy to share content. Ultimately, your goal should be to create viral content. The only problem is that it’s difficult to plan this. Most content creators make viral content unwittingly. They post something and it just starts spreading.

However, there are a few things you can do to create content that’s likely to go viral. Viral content tends to be positive, uplifting and humorous. It is content that makes people feel good, so they naturally want to share it with others.

All viral content evokes emotions. These emotions don’t have to be positive. The Kony video (2012) is an excellent example of viral content that played on negative rather than positive emotions. It evoked outrage at the practice of using children as soldiers. It’s also had over 100 million views!

Take a minute to think about what kind of content by others that you share on social media. This can give you some ideas about what type of content is most likely to go viral. It’s the content that makes you think, “Other people need to see this.”

The best way to get ideas for viral content is to look at content that has actually gone viral, such as the Dove Real Beauty Sketches video. If one of your posts has gotten a great deal of social media interaction, try to figure out why. Look also at the content of others that is most shared on social media.

Action steps:

1.Find out what social media sites your customers or potential customers use. You should already have a list from your earlier research. Join these sites to get a feel for them and make a list of the pros and cons of using them to share your content.

2.Find ten examples of viral content in your market. One easy way to do this is to search your main keywords on a site like YouTube and look at which videos have an extremely high view count.

3.Try to determine what made them go viral. What emotions do they evoke in people? Why did people feel compelled to share them? Write your notes next to each of the 10 examples so that you can refer to them when creating your own content.

4.Now go back to the content you created before. Make notes on where you can improve that content to give it a higher chance of being shared and going viral.

To Your Success


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The Best Content Tells a Story.

The Best Content Tells a Story.


The best content tells a story



The best content tells a story. It’s easy to relate to a story and that’s why everyone loves them. Creating stories is also a good way to cut through all the dull content on the web with something a bit more interesting.


The Elements of a Story

There are certain elements that any good story must have in place:





Setting – When and where the action takes place.

Character – This could be you, a customer, or someone with a problem that’s similar to those of your customers.

Conflict – Every good story has a conflict. This is the difficulty the characters are trying to overcome, the thing they must do, or their journey. When the conflict is introduced, this adds forward motion to the story. The reader wants to know what will happen and how it will be resolved.

Resolution – This is the happy ending where the conflict is resolved and everyone lives happily ever after. In storytelling content, the resolution says to the reader, “This can work for you too.”

Content presented as a story usually ends with a call to action. This might be one or a series of action steps that you recommend the reader take to handle the present problem. At the end of the story are takeaways that summarize it and show the reader what to do.

Brand Storytelling

You can use storytelling in any kind of content, whether it’s a blog post, a video, or even a single image. But you also need to create a brand story for your content brand.

The brand story has the same elements:

Setting – When and where you started, the environment in which you started, how and why your brand came into existence.

Characters – Those behind the brand and the supporters who helped it grow.

Conflict – The problem or problems your brand set out to solve and the difficulties, challenges, or setbacks you faced along the way.

Resolution – How your brand overcame the problem to reach where it is now.

Guidelines for Creating Good Stories

When telling stories, use your natural voice. Let your personality come through in the story. People love reading stories in part because of their personal nature. A good story will help your readers resonate with you.

Another thing that will help your story resonate is to create likable characters. When a reader likes a character or feels an affinity with them, they root for them throughout the story and have a much more emotional experience reading it.

A great element for any story is failure. We love stories about someone who failed or gave up, only to persevere and succeed at the end. Don’t be afraid to admit your failures and show a bit of vulnerability.

Don’t stick only to text stories. Experiment with storytelling in as many media as possible.

Action Steps:

1. Think of a difficulty you overcame that could help your customers and outline the story behind it.

2. Write your brand story using the elements above of setting, characters, conflict, and resolution.

3. Select the media you would like to use, to communicate your story, such as text, images, video, audio, or even an interactive webinar. It can also be any combination of different media.

4. Now, produce your story in the media you selected.

To Your Success.



How to master affiliate marketing


Video Content

Video Content

Lesson 4: Video Content

Video content is excellent in absolutely any niche. People love to watch videos because it’s the easiest way to consume content. As a content creator, it’s easy to make videos with the production and editing tools available today.

Types of Videos

If you’ve never made videos before and you’re considering doing so, you may be wondering what kind of videos you’d produce. There are many kinds of videos that you can make, including:

Demos and Tutorials – Show your audience how to do something.

  • Brand Documentaries – An ‘about us’ video that highlights the story of your brand.
  • Promotional Videos – Short videos that promote products or events.
  •    Product Demos – Videos that show your products in action.
  • Case Studies and Testimonials – Videos that star your customers, telling the audience how your products or services helped them.
  • Behind the Scenes – Take your audience behind the scenes in your company or industry.
  • Webinar or Presentation – Present a webinar on video and post it online.
  • Interview – Interview an expert in your niche or have yourself interviewed.
  • Event Videos – Film footage of an event related to your business or of interest to your customers.
  • Vlog – These are videos where a person is simply talking to the camera, a combination of a video and a blog.

Video Production Basics


Start off by defining the purpose of your video. Should it make a sale or just generate an inbound lead? Is its purpose to spread brand awareness or to educate your market? A video can demonstrate a new product or service. Some videos simply entertain. Define the purpose first and this will help you make other decisions about your video.
No matter what the purpose, your video should have a story. This doesn’t mean it has to be a mini-movie, but it needs the basic story elements. It has to move along a plot line, even if that plot is learning how to tie a necktie. Think in terms of story when writing your script (we’ll cover this more later).

Your videos should be short and only focus on one thing. If you’re offering a tutorial, for example, simply show how the activity is done and wrap it up. Don’t try to cover too much. If the video goes longer than about five minutes, break it up into two. Marketing studies have shown that short videos get more views.
When filming, be yourself, act naturally, and treat the camera as if it’s a friend you’re talking to. If you don’t have experience in front of a camera and it’s awkward, practice and you’ll get better. Run through the script and then play back the video. You’ll see areas where you can improve and tighten it up.

With the editing software available now, it’s very easy to edit and polish videos. You don’t have to publish your video as-is. If you made a mistake, you can cut it out. You can also take advantage of editing software features to make your videos more interesting and professional.

If you’re overwhelmed by the process of video production or you don’t want to devote the time necessary to it, consider investing in hiring a video producer. Someone who is more experienced and savvy with video may be able to knock out videos for you much faster than you could by yourself. If you just need a little editing done, you can even consider hiring someone from a place like to do simple edits.

Distributing Your Videos


There are a number of places where you can publish your videos. It’s good to embed your videos on your website or blog, but you should also consider high traffic sites like YouTube and Vimeo. Don’t forget to share your videos on social media too. Video content is popular on most social media networks.

Action Steps:

1.Select a type of video you would like to create, along with a topic from the list you identified earlier. You can also use the other content you’ve created so far (text, visual, audio) as the basis for our video.

2.If you don’t already have some video creation software, check out the free ones available, such as Jing for screen capture videos. Experiment a bit and take note of the features you like or need. Use your notes to help you choose a better video production program for the future.

3.Pick the software or platform you will use for the video you are going to create on your selected topic.

4.Write your video outline and/or script and produce your first video. Don’t worry if it’s not perfect the first time. You don’t have to publish it. However, it will show you where you need to improve.

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