Category: affiliate marketing success



Honest, ethical marketers use psychology to influence decision-making based on what customers truly need, not what they think the customers need or what they want the customers to need. This is the key difference that separates the good from the bad, but it’s not always easy to tell what’s ethical and what isn’t.


Ethical marketing doesn’t make false or unverifiable claims. It doesn’t puff up or exaggerate. It doesn’t use subjective claims but rather backs up its claims with objective data. If you tell the truth and are transparent in your marketing, you’ll not only stay on the ethical side but also win over customers who will appreciate this honesty. They will come to trust you and be loyal.

Real Needs

Ethical marketing fulfills actual needs. It doesn’t invent a fake need and then try to sell the solution to it. This is why it’s important to know your customers well and understand their real needs. If your products and service address these needs, you won’t have trouble selling them. As long as your customers have this need, they’ll buy from you if you make a good case for your solutions.


Marketers sometimes like to be edgy in order to gain attention, but ethical marketing is never offensive, inappropriate, sexist, racist, or homophobic. As a guideline when reviewing your marketing materials, always ask yourself whether what you say could be taken the wrong way. If it could be taken the wrong way, it is likely that it will be by someone. Everything should be appropriate.

Kind to Competitors

Ethical marketers don’t attack competitors with smear campaigns or make false comparisons between their products and those of another company. Be careful of what claims you make and stick to showing positively how your offerings help meet customer needs, rather than how others don’t.

Rely on Feedback

Ethical marketing is driven by feedback from real customers. Decisions are based on what customers think and feel, rather than what the company believes its customers should think and feel.

What to Consider for Marketing Tactics

We have covered a dizzying array of marketing tactics related to different principles of psychology. Probably some of them set off a light bulb in your brain saying, “We could use that” or “Our market would respond to that.” Here are some considerations to help you choose appropriate marketing tactics for your market.

What are the demographics of your target market?

While this isn’t a course on creating target market profiles, you should be sure to know the basic demographics of your market. These include location, age, gender, income level, education level, interests and hobbies.

What are the psycho graphics of your target market?

This course has been covering basic psychological principles for marketing, but you’ll need to do the research to truly understand what your own target market is thinking and feeling as it relates to your products and services.

This includes uncovering their problems, fears, pain points, and other emotions as they relate to your products and services. Conduct surveys, participate in forums, have discussions with current customers, and connect with your target market in as many places as possible to understand how they’re thinking and feeling.

Where is your market both online and off?

Identify the best marketing channels for reaching customers and explore how to use these marketing channels effectively.

What forms of content does your market prefer?

Gain an understanding of the content your target market prefers and how they use it. Look at which content is most shared, liked, visited, commented on, etc.

What kind of support does your market need?

What you do after a customer buys is just as important since it affects future purchases, the customer’s influence over other buyers, and brand image.

Keep in mind your brand

All of your tactics and marketing channels need to be consistent with your brand image. Review your brand’s vision, goals, and unique value proposition before selecting any tactics.

Be Flexible with Your Tactics

The best tactics to use vary, even for the same product and same customer. You may use one tactic at first contact but then shift to another at a later stage of your relationship with the customer. You may also have different tactics for different demographics of your market, or for different products.

As an example, let’s look at how different tactics could be employed at the five steps we outlined earlier in the buying process.

Recognition – Mere exposure can help your brand come to your customers’ minds when they feel the need for your products.

Information – You can use reciprocity to not only inform your customers about your brand, but also help them with various related problems.

Evaluation – Social influence can be used to show others who have purchased from you. Another example of reciprocity here would be to offer an impartial side-by-side comparison of your offerings and your competitors’ offerings.

Purchase – We discussed how the decoy effect could be used here. Ensuring that your customer service is excellent and the buying process is smooth and simple helps at this stage.

Post Purchase – Consistency can be used to show that you can continue meeting customers’ needs, as well as reminding them that they are your loyal fans.

Learning Activity:

1. Create a profile of your target customer based on their demographics and psycho graphics.

2. Review your work from Module 3 and edit if necessary (how your products and services fit in the hierarchy of needs).

3. Review your work from Module 4 and edit if necessary (where you identified what information your customers need at each stage of their decision-making process).

4. Now, from the list of tactics you brainstormed in Module 5, select 1 to 3 tactics that would be relevant at each step of your customers’ decision-making process.

To Your Success


Introduction to Basic Psychology

Introduction to Basic Psychology

Since so much of the psychology of marketing is about meeting needs, let’s start with an overview of one of the major theories in psychology, Maslow’s hierarchy of needs.

Maslow’s Hierarchy of Needs

The American psychologist Abraham Maslow developed this theory. While most psychologists at the time studied mental illness, crime, and deviant behavior, seeing the individual as a “bag of symptoms,” Maslow had a more positive approach. He studied the lives of exemplary people like Albert Einstein and Frederick Douglass to learn about motivation and what he called “self-actualization,” or achieving true human potential and finding meaning in life.

His theory centers on a hierarchy of needs, as pictured below.

Maslow’s theory states that each of us achieves these needs by starting at the bottom, or foundation, of the hierarchy and working our way up. Only when the lowest needs are met can we move up to the next level.

When a need isn’t met, a person focuses on fulfilling this need. The urge to fulfill this need grows stronger as time passes, and the person can’t be bothered with other, less immediate needs. If you’re unable to eat, you’ll be overcome with hunger and you’re less likely to concern yourself with growth or self-actualization needs.

Each person, Maslow said, is motivated to move from the bottom to the top. This is important for marketers because it’s defines people’s different possible motivations. As a marketer, you need to fully understand your customers and their motivations, when it comes to choosing and buying products.

Maslow’s Hierarchy Explained

This concept is extremely important for marketers to understand in concrete terms, so let’s consider each stage of the hierarchy with examples.

Physiological Needs

These are basic biological or physical needs, without which you may experience pain, irritation, or other problems that prevent basic functioning. These needs include air, food, water, shelter, warmth, and sleep.

Safety Needs

Safety needs range from the most basic, such as protection from the elements or from immediate danger, to more complex security needs like the need for order and laws. At the personal level, these needs revolve around the basic need for stability and freedom from fear, without which we would be consumed by anxiety.

Social Needs

Social needs involve love, belonging, and feeling socially accepted. Specific needs at this stage include a sense of belonging to a community, having friends, functioning well in social situations, and having romantic relationships.

Esteem Needs

The needs at this level are associated with appreciation and respect. Once our physiological, safety, and social needs are met, we begin to focus on personal worth. This area includes achievement, mastery, independence, prestige, self-respect, and respect from others.

Self-Actualization Needs

The final level is self-actualization, which includes realizing your personal potential, self-fulfillment, gaining a sense of meaning in life, personal growth and peak experiences.

The term “self-actualization” has been used by a number of people to mean a number of things. Since we’re discussing Maslow’s theory, let’s consider his definition:

“What a man can be, he must be. This need we may call self-actualization…It refers to the desire for self-fulfillment, namely, to the tendency for him to become actualized in what he is potentially. This tendency might be phrased as the desire to become more and more what one is, to become everything that one is capable of becoming.”

Although everyone reaches self-actualization in their own unique way, Maslow identified certain behaviors that he found common in self-actualized people:

They are curious, focused, and playful, experiencing the world in the way a child does.

Rather than staying with what’s safe, they choose to leave their comfort zones.

They make decisions based on their own feelings and intuition, rather than on tradition or conventional wisdom.

They’re honest with themselves and others, avoiding games and pretenses.

They’re alright being unpopular if their ideas set them apart.

They work hard and take responsibility.

They constantly seek to find their weak points and strengthen them.

It should be noted that Maslow’s hierarchy of needs doesn’t apply strictly to everyone. He was looking at trends among groups of people. There are always exceptions to the rule, but his pyramid governs how most people are motivated and what struggles they face.

Learning Activity:

Review the different levels on Maslow’s hierarchy and think about what your own personal needs are on each level. Note your answers.

To Your Success


Tips and Techniques to Improve Your Focus at Work

Tips and Techniques to Improve Your Focus at Work

Improve Your FocusTips and Techniques to Improve Your Focus at Work

Learning how to make improvements in your concentration and focus is nothing more than learning and mastering a few techniques, or making a few lifestyle changes. Sometimes, it just takes forming a new habit and you’ll see results immediately.

You probably know many of the techniques that will be introduced here. They’re methods most people know, but we fail to implement them. Sometimes, this is simply because we don’t understand just how important they can be in boosting focus and concentration.

You’ll see some techniques you’re already using and find a few that you can easily implement in your daily life. First, we’ll look at tricks and healthy habits, and then ways to get organized for better focus and time management techniques. Use this as a toolbox of techniques and choose those that are most feasible and effective for you.

1.Tips to Boost Your Brain Power


Studies have consistently shown that regular exercise significantly improves focus and concentration. The guideline usually given for exercise is to get enough exercise three times a week that you break into a sweat.

Actually, more moderate exercise more frequently can have an even more pronounced effect. There are many things you can do daily without much effort (no need to break into a sweat here) such as:

Going on a few short walks throughout the day (the motion of the walk itself can help you improve your focus as well).

Standing at your desk or taking a short walk around the office frequently.

Stretching before and after work, or in the morning after waking up and at night right before bed.

If you decide to start exercising, make sure that you do it moderately. Don’t take a 2-hour walk the first day. Exercise until you can physically feel it and then stop for the day. Within a few days, you’ll feel stronger and you’ll be able to do more. Don’t strain yourself.

Go Unplugged

The source of lack of focus is often the barrage of technological communications we face all day every day. A good way to regain focus is to unplug for a set period of time each day. Turn everything off and engage yourself in some activity that’s not tech-related, such as reading a book, cleaning, going for a walk, etc. Give yourself some “quiet time” free of high-tech noise.

Get in Touch with NatureIntouch with nature

Go to a natural area near your house or office and spend some quality time in solitude surrounded by nature. Like the last technique we mentioned, you’ll get the benefit of a break from technology. But you’ll also feel your senses heightened by the natural environment and all of its color, movement and sounds.

Take Breaks

You can never take too many breaks. You should take a break from work at least once per hour. These should be short breaks where you just get away from the task at hand for a few minutes. Stand up and move to another room or make some other change of environment if possible.

If you take a break after you already feel burnt out, it’s much harder to recover. The key is to take short breaks before you feel tired. Take a break before you feel that you need it and you’ll keep your momentum.

Caffeine Intake

Most of us drink too much coffee or other caffeinated beverages when we’re stuck behind a computer screen. We think that caffeine gives your brain a boost and helps you get more done. But caffeine can easily go the other way, sapping your energy and destroying your ability to focus.

The key to making caffeine work for you is to use it in moderation. Studies show that a little bit of caffeine helps the brain to function more efficiently (most coffee drinkers understand this on an experiential level). But too much caffeine leads to fatigue and loss of concentration.

Limit your caffeine consumption to one or two caffeinated beverages per day. Choose the right times of day for your dose of caffeine (in the morning, after lunch, etc.). Avoid caffeine in the late afternoon or evening because it can interfere with sleep.

If you don’t drink coffee, you should take a good look at the beverages you drink each day and make sure they don’t contain caffeine or high levels of sugar.

One good way to limit caffeine is to have one cup of coffee and then switch to hot, herbal tea, which has no caffeine. This gives you the placebo effect – you’re still sipping something hot but it’s not overloading your brain’s synapses.

Drink Water

A great alternative to coffee for a perk-up is water. Fluids, and especially water, help you maintain your energy level. Dehydration leads to reduced focus, as well as possibly more severe problems like headaches or nausea. Doctors recommend drinking 8 cups of water per day and few of us ever do this.

If you’re not a fan of water, there are a few ways to make it more palatable. One is to use filtered or bottled water, especially if you live in a region where the water doesn’t taste good. Try adding ice cubes to your cup of water. Another way to make it more flavorful is to add a slice of fruit or a bit of lemon or lime juice.

Sleep Well

Sleep is a major factor in your brain’s overall functioning. If you don’t get enough sleep or if you don’t sleep well, you’ll be unable to focus the next day, and you’ll probably be irritable as well.

Many of us who are trying to be as productive as possible get into a vicious cycle of too much coffee, too little exercise, and not enough sleep. All of this is related. If you exercise regularly, you’ll reduce your stress level and sleep better. If you sleep well, you won’t feel like sucking down coffee all day. And of course, if you lay off the coffee, you’ll sleep better.

How much sleep is enough? This depends on several factors. First, everyone has different needs when it comes to sleep. Doctors tend to recommend eight hours, but some people find that they can get by and function perfectly well on five or six. Other people need nine or ten to feel fully “with it” during the day. Find what works for you and stick to it.

What’s often more important than a set number of sleep hours is a set sleep schedule. Whether you’re getting four or eight hours a night, an irregular sleep schedule will tend to interfere with your brain power. Try waking up at the same time each day.

The other factor is how well you sleep. If you sleep eight hours but still don’t feel rested, you may have a sleep disorder like sleep apnea. Talk to your doctor and follow his or her recommendations. On the other hand, if you learn to sleep more deeply, you may find that you can get away with fewer hours per night.

Morning Routine

Waking up is hard to do and that’s why it’s good to establish a morning routine. We already discussed waking up at the same time each day. This is a good habit even if you don’t have a regular work schedule to stick to.

Many people find that establishing and following a set morning routine is a good way to greet each day and prepare yourself for the work ahead of you. You should create your own work routine and do what works best for you, but here are some ideas to experiment with:

Do absolutely nothing for the first hour you’re awake. Sit somewhere with a cup of coffee or tea and just think.

Start the day with exercise or meditation.

Start each day with something purely fun and enjoyable to get you into a positive mindset.

Don’t check email or other electronic communications first thing in the morning, no matter how tempting it is.

Give yourself a “weekend.” On non-work days, ditch the morning routine and be lazy.

Add a few organizing tasks to your morning routine, such as making or checking a daily task list

Of course, many of us wake up with only enough time to run a toothbrush across our teeth and a comb through our hair before we dash off to work. If this is the case for you, you have a few options. One is to try to wake up earlier. If you can wake up just an hour earlier than “go-time” so that you can establish a morning routine, it will really help your entire day.

If waking up early isn’t possible, try to do at least something that will set the tone for the day, like reading on the train or listening to uplifting music on your commute to work. Try doing a couple of stretches or meditating for even just 3 minutes. Fit in whatever you can.

Eating WellEat Healthy stay energised

Your brain needs calories in order to function. When you starve your brain, it doesn’t work properly. It’s not possible to focus on an empty stomach.

Always eat a good breakfast. Make it a filling and balanced breakfast, and keep it low-sugar or sugar-free. If your mornings are too hectic, prepare meals the night before so you only have to heat them up in the morning, or choose meals that are cold and don’t take any preparation. Try to balance convenience with healthy eating choices. Don’t make it a fast food sandwich just to save time.

In addition to a good breakfast, you should snack throughout the day. Studies show that small amounts of snacking spaced throughout the day are great for focus. Small snacks are better than big meals, which can make you sleepy and tinker with your blood sugar level.

When you’re tired or unable to focus, try reaching for a light, healthy snack instead of a cup of coffee. Your brain can use the boost of energy.

Hope you found this article beneficial. stay tuned for my next article following on with this theme. If you missed the previous article please click here;

To Your Success


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