Promoting Real Solutions
Marcus back again. So far we’ve been talking about understanding your audience, this week we are going to talk about why you should stop promoting random products and start promoting real solutions. But before we get started here I want to just point out this is a relatively long post even though I have made several attempts to condense it down for our readers. Please bare with me here because this is critical to your online business success moving forward.
Once you have completed your market research and you completely understand who your target audience is, and you’ve developed your customer profile take a look at that person whom you’ve created and ask yourself what type of problems this person has. Then ask yourself how can i provide a solution to their problem! Next
write down a list of potential problems they may be having and if you already know the solutions write them down too. If you don’t know the solutions, search for them. As you find solutions, find out if there are affiliate programs that offer solutions to your target audience for the problems you’ve decided they probably have.
let’s take a general look at target audience; In this example we’ll look at Males/females age 40 55 years having been working for several years in a 9-5 job semi professional earning around $70-90,000/year. Children are grown up and left home Mortgage paid off or close to being paid off. Wanting to spend more time travelling, fishing, Golfing etc and generally starting to feel a little tired of the daily work grind. Still have 10+ years to go in the workforce but they see this has a hard road…Now they seriously want out. Coupled with this they are sick of the politics of the office they can’t stand the boss and the paycheck hasn’t changed much in the last 5 years if at all. Are you starting to build up a picture of this Target audience?
This target audience maybe looking to solve their problem by searching online and typing in the search bar something along the lines of..
how to make a passive income online
How to make extra income
How to quit my 9-5 job
Making money with affiliate products
Or something similar. Now If I have completed my market research and completely understand this target profile audience and I now know how to provide a solution to their problem/s then Bingo! We’re in business.
Can you see how this all starts to pull together?
If I can show this individual how to make passive income or better still a real living online selling affiliate products. Which will pay out really great commissions and at the same time be working for them 24/7/365 days a year this could prove to be very appealing to them. And of course it helps solve their original problem. Helping them towards quitting their 9-5 job.
If I can also demonstrate that the money they make will give them the freedom to quit their job or make enough extra money to take that long overdue overseas holiday, then we are truly helping to solve real problems with solid solutions for people..and that my friend is a beautiful thing!
But wait ! There’s more.
Now let’s imagine another problem arises for this individual. Which would play out something like this:
They were getting all excited about this affiliate marketing and they feel this could be the solution to their problem and a way to make extra income. Then the big BUT!!! Problem arises…
They know absolutely nothing about promoting affiliate products or building websites, Writing Content or keyword research! Keyword research..What’s that? You here them ask.
Now! This is where you as the “affiliate master” step right in and help alleviate this problem too. Because you have already done your homework, anticipated this possible scenario and thought through the solution for Him or Her.
How You May Ask?
By providing the most up- to- date cutting edge affiliate marketing program to be found online. Solving all of their initial problems we now have a win win situation. Can you see how you has the solution provider needs to get inside your potential customers head and anticipate what he /she will be thinking…What problems are they creating which become possible road blocks that could prevent them from moving forward towards their dream of freedom from working at their 9-5 job.
Your Job is to anticipate the problems and have the solutions ready to deliver to them. Remember you are a solutions provider.
If you have found more than one solution to each problem you’ll need to try to get your hands on a test copy, or actually purchase the product to try it out. It’s better to not promote products or services that you’ve never used or seen in action for yourself. Why? Because, how can you truly 100 percent claim that a solution works, that their customer service is fabulous, and that nothing is wrong with the solution if you’ve not tried it out for yourself?
Try to stick to one solution per problem. Often, if you find a great solution to a problem that same product creator will have other solutions that you can also promote that can also be promoted as either up-sells or cross-sells to the main product you’re going to promote. It’s also better that you focus on one problem and one solution at a time.
Keep your list handy so that once you’ve promoted the first solution to the first problem completely out, then you can focus on the next. Do the same process, try out the product or service first, before you recommend it.
If you stick to this process you will never be ashamed to promote something, because you will have used it and you will know that it works and is of superior quality. On that note. Check out our affiliate program by clicking this link.. WA program. The only caveat is if the product is from the same publisher or creator. Typically, a particular publisher who has produced at least one product that you’ve tried, and been pleased with, will produce other products that you may want to promote and you can usually feel safe promoting the other products and / or services without trying every single product of that one publisher.
The other advantage to actually trying the product or service is that you can write an honest review about it. Due to disclosure rules you must reveal how you got the product that you are reviewing, and it will mean a lot more if you purchased it yourself. Now, that’s not saying there is anything wrong with getting a preview copy of any product, that’s fine, but do reveal that honestly to your audience. They will appreciate it.
It can get very tempting to just throw a bunch of random products on your website or blog that are loosely related to your niche, but you won’t be doing yourself any favors and you won’t make more money. For instance if you have a blog that focuses on helping writers improve their craft, and your start selling “How to Make Money From Home” items, you’re going off the deep end. No, writers really do want to find out how to write better. They want to know how to stay organized in terms of their writing. They want to know how to develop characters, and so on. They already know how to make money from home. They are writers.
Choose the products and / or services that you will promote very carefully with your client profile in mind. Think about if you had the problem, is this product or service something you would personally use? When you are very choosy and particular about the products or services that you promote to your audience they will stand up and take notice. They will grow to trust your recommendations with every product that they purchase through you, because they will know that it meets certain criteria.
When you test out a particular product or company you want to ensure that the product meets your criteria. It must of course, solve a problem that your ideal customer has. Then, it must be of superior quality, easy to use and offer excellent customer service. If it’s difficult to get any customer service, the client might actually come back to you to try to figure out why. That can make your life super difficult.
In addition, and this is just for your sake, you should make sure that the product has a high converting sales page, as well as offer you an well thought out affiliate program so that you can track views, clicks, and payments. The affiliate program should also provide great marketing materials, graphics, and timely payouts. You want to steer clear of programs that don’t pay you what they owe you. It is understandable for them to wait for charge backs and returns, but it is not understandable for them to make you pass a high threshold before paying you what you’re due.
I hope this answered your questions about how and why you need to choose products that relate to your target audience very carefully and promote only those.
Next week we will talk about strategies to increase your affiliate income. See you then.
creating wealth together.